Course Outline

Module 1

• Definitions
• How to pick flowers
• How to handle flowers
• Tools needed by a florist
• How to condition and preserve flowers(woody, stems, taping stems, wilted flowers)
• Treatment of certain special flowers, (orchids, roses, water lilies, violets etc)
• How to place a flower arrangement- rules of balance and proportion
• The focal point.
• Flowers grown in Kenya and the world A-Z flower directory
• The floral calendar – which flowers are available throughout the year.
• The language of flowers.
• Color and the color chart and harmony
• Tips of flower arrangements and principle of good designs - Round designs, Oval designs, Triangular designs, Asymmetrical designs, Basket (round shape), Basket design (with height), Crescent arrangement, Diagonal design, Simple spiral design, Hand tied bouquets, Water bouquet, Flat bouquet, All round bouquet with height, Simple foliage design and driftwood design

Module 2

• Telephone orders
• Deliveries
• Handling orders
• Gift box of flowers
• Flower and fruit baskets
• Avoiding wastages
• Planning in advance
• Pitfalls to avoid
• Professional hints of the trade
• Topiary tree
• Packaging and presentations
• Designs that sell
• Window displays
• Sculpture-Figurine
• Modern line arrangement in a vase – parallel, abstract and free style
• Mobile and sta- mobile
• Funeral cross (wreath, casket sheaf, handling funeral orders)

Module 3

• The history and tradition of weddings
• Flowers used in royal upper class weddings
• How to become an expert in bridal designs
• Different styles of bouquets - Bridal bouquets, Throw away bouquet, Bridal trailer ,How to preserve the wedding bouquet ( Maids bouquets and Corsages) Flower spray for the wrist,  Flowers for the hair -  Button holes for groomsmen, Flower girls baskets, Pomanders, Church flowers, aisle and alter, Car decorations (Bouquet and swags), Reception Decorations (High table and cake table), Presentation, pricing and packages of wedding work, Flower shows
• Consumer behavior
• Prospecting for customers
• Small business management